CUDIS, a Web3-focused wellness company backed by Draper Associates, has launched a year-long collaboration with UCLA Athletics. The partnership aims to introduce AI-powered smart rings for student-athletes and integrate health monitoring and blockchain technology into collegiate sports culture. According to a recent announcement, the initiative will include multiple campus activations designed to excite both students and sports fans about the innovative product.
As part of its outreach strategy, CUDIS plans to enter into agreements with UCLA student-athletes from various teams. This includes athletes from men’s and women’s tennis, golf, basketball, women’s gymnastics and football. The aim of the agreements is to give athletes the opportunity to profit from their name, image and likeness while promoting the rings through their personal platforms.
The aim of the initiative is to create a dialogue about the importance of wellness, performance analytics and data ownership. It will also help student-athletes share their experiences with the product and advocate for a healthier lifestyle with their peers.
Fan engagement and brand integration
To expand its reach beyond the student body, CUDIS will also engage UCLA fans through interactive marketing efforts. The collaboration includes actions such as: B. Competitions at sporting events. These initiatives are intended to connect the smart rings to UCLA’s strong athletic identity, further strengthening the product’s role in improving athletic culture and performance.
The agreement also allows CUDIS to integrate UCLA Athletics branding, enhancing the connection between its wellness technology and…
