15 hours 30 minutes ▪ 3 minutes read ▪ Written by Fenelon L.
In the face of Bitcoin's historic rally approaching $100,000, crypto hardware wallet leader Trezor is experiencing an unprecedented surge in sales. The manufacturer reported a 600% increase in weekly sales.
Explosive demand due to rise in virtual currency market
On November 22, 2024, when Bitcoin reached an all-time high of $99,645, Trezor surpassed its record set in May 2023, marking the highest sales day in history.
Danny Saunders, the company's commercial director, said this exceptional performance was due to a significant reduction in Bitcoin reserves on centralized exchange platforms, indicating increased adoption of self-custody. It is said that
This rush to hardware wallets is particularly illustrated by recent cyberattacks targeting several major exchange platforms, prompting investors to prioritize maximum security for their digital assets.
In the face of this explosive demand, Trezor is strengthening its position as the leader in the secure storage solutions market, while competitors such as Ledger are increasing their promotional offers to maintain market share.
Favorable regulatory situation in the United States
America's political environment also plays an important role in this record growth. According to Sanders, recent political developments herald a “complete shift” in the regulatory approach, with a shift to a more favorable framework for the crypto sector.
This anticipated evolution of the regulatory landscape is expected to increase legal clarity, facilitate institutional adoption of cryptocurrencies, and strengthen retail investor confidence.
The market is also witnessing increased competition among hardware wallet manufacturers, and Ledger has recently started aggressive promotions for its new product line, specifically Ledger Flex.
As Bitcoin continues to rise towards the $100,000 threshold, demand for secure storage solutions is expected to continue to grow. This trend signals an evolution in the market where security and investor autonomy are paramount.
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Fenelon L.
Passionate about Bitcoin, explorer of blockchain and cryptography, and a challenger at the forefront of communication. We guarantee you a free life and financial freedom, and we guarantee you a safe life so you can use your Bitcoin safely.
Disclaimer
The views, ideas and opinions expressed in this article are solely those of the author and should not be construed as investment advice. Please do your own research before making any investment decisions.
