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Gaming is booming. In 2023, the industry surpassed $455 billion in revenue, overtaking traditional sports and Hollywood combined. But behind this record-breaking growth lies a fragmented ecosystem that is holding everyone back. Studios, guilds and players are spread across various platforms, from Discord and Twitch to Telegram and Steam. These silos fragment communities and make scaling and engagement a frustrating, uphill battle.
This is not only inconvenient, it is also expensive. Studios invest millions trying to engage players across multiple channels, with mobile developers often faced with the challenge of retention rates plummeting within a week. Guilds struggle to build cohesive communities when players are scattered across different platforms. For gamers, the friction of managing multiple apps and accounts takes away from an exciting, seamless experience.
The problem of fragmentation
The gaming ecosystem is huge but deeply divided. Steam and Epic Games compete for exclusivity between platforms, forcing players to juggle accounts and downloads. Mobile gaming, which now accounts for 53% of global gaming revenue, operates in a completely different world than console and PC gaming.
Discord’s 19 million active servers encourage conversation, but lack direct integration into gameplay or tournaments. Web3 gamers now gather on Telegram and the streaming giant Twitch has 31 million viewers every day…
