In a bold move that underscores its commitment to the evolving digital economy, Tether, the company behind the world’s most widely used stablecoin USDT, has announced a $775 million investment. This ambitious allocation will be split between video-sharing platform Rumble and additional Bitcoin reserves, signaling Tether’s growing presence beyond its core role in the cryptocurrency ecosystem.
Why Rumble? A strategic game for decentralized content
Rumble, an emerging competitor to YouTube, has positioned itself as a platform that champions free speech and defies Big Tech’s content moderation policies. Tether’s significant investment in Rumble is a strategic push to promote a decentralized internet ecosystem.
By supporting Rumble, Connection joins platforms that challenge the status quo of centralized media, betting on the idea that blockchain technology and alternative platforms can reshape the way content is created, shared and monetized. This investment also highlights the increasing overlap between crypto and Web3 advocates, who see decentralized platforms as essential to digital freedom.
Rumble has gained traction among creators seeking a censorship-resistant alternative to mainstream platforms. For Tether, this partnership could mean broader integration of blockchain-based monetization tools and potentially drive adoption of cryptocurrencies, including USDT, among Rumble’s user base.
Paolo Ardoino, CEO of Tether, wrote on
