Vanar Chain is partnering with Shelby American, a high-performance automobile manufacturer, to integrate its brand into the Metaverse.
This news comes from an exclusive press release shared with BeInCrypto.
Shelby American and Vanar Chain unite
These two companies are using the Metaverse to introduce these cars to a new class of enthusiasts. Shelby will leverage Vanar’s scalable Layer 1 blockchain technology and its gaming platform Virtua to launch a new brand, the “Shelbyverse.” The Shelbyverse will also have real-world impact, offering exclusive physical merchandise through a multiplatform initiative.
“Shelby American has always been about pushing boundaries in the automotive world, and we’re excited to help them bring that same pioneering spirit to Web3. We show what future-oriented brands can achieve [the] We are ensuring that Shelby is not only preserved, but also enhanced in new and exciting ways,” said Jawad Ashraf, CEO of Vanar.
This collaboration between a luxury automobile manufacturer and the Web3 space is anything but unique. For example, Lamborghini teamed up with Animoca to launch Fast ForWorld, a Metaverse racing game, in October. By the end of the month, the collaboration was so successful that additional partners were acquired for additional features.
Shelby and Vanar will not only create a playful place to check vehicle specifications, but instead provide a playful experience through Virtua. In addition, the press release states that this experience will expand to other platforms, such as Roblox, a very popular game development platform that already …
