Important points
In a video uploaded earlier today, technology commentator Marques Brownlee announced that OpenAI is making its AI video generation tool, Sora, publicly available today. As OpenAI continues its cautious regional rollout, users in the EU and UK may experience delays in accessing Sora.
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OpenAI's AI video generation tool “Sora” was officially released today.
The announcement was made in a video by technology commentator Marques Brownlee, in which he said:
“The craziest part of all of this is that this tool, Sora, will be available to the public around the time this video goes live.”
Brownlee's video, uploaded earlier today, provided a detailed review of Sora, showcasing its features and evaluating its performance.
Brownlee's review highlighted Sora's ability to produce abstract visuals, cartoons, and photorealistic videos while identifying limitations in object persistence, physics simulation, and video sequence consistency.
Brownlee, who had early access to the tool, described it as “both terrifying and inspiring.”
The launch is not without controversy. Speculation arose after a now-deleted help page suggested that Sora might not be accessible in the EU or UK at launch.
This exclusion mirrors previous OpenAI rollouts, such as the introduction of ChatGPT's Advanced Voice Mode, which initially bypassed these regions due to regulatory considerations.
Despite these regional limitations, Brownlee's video showcases Sora's impressive set of features, including remix tools, storyboard editing, and video resolution customization, all powered by OpenAI's servers. It's seamless.
The tool also allows users to animate still images and memes, but it imposes restrictions on copyrighted material or content involving celebrities.
As part of our ethical safeguards, all videos produced include a watermark.
But Mr Brownlee said in his review that while these safeguards were a step forward, they could be circumvented.
“This is a new baseline for AI video generation. It's exciting, but it's also a lot to handle,” he said, emphasizing the importance and implications of Sora's capabilities.
OpenAI plans to make an official announcement about this model, likely within the next few hours.
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