Picture this: soccer, Roblox, and SpongeBob SquarePants.
Strange? Very. However, Gamefam CEO Joe Ferencz says it was a winning combination that helped the startup win big at this year’s Super Bowl. Gamefam partnered with Paramount to create the surreal five-game Metaverse competition (which apparently includes SpongeBob Avatar rewards), which turned out to be one of the startup’s biggest hits of the year.
“We achieved 75 million visits to this campaign and almost 350 million brand interactions in a billion minutes of play time,” enthuses Ferencz. “These stats would have made it the 10th branded game of all time on Roblox.”
This is a big deal – even if you’ve decided to stop caring about “the metaverse” since it fell out of fashion. It turns out that there is life in the metaverse after all, at least in some corners.
Gamefam, whose backers include Bessemer Venture Partners and Play Ventures, today released its annual report, “State of Brands on Roblox and Fortnite.” The report paints a clear picture of an industry that is far from dead: Gamefam predicts that by 2030 there will be 900 million Metaverse players and the market size will reach $168.4 billion.
Gamefam, which works with companies to showcase their intellectual property on Generation Z and Alpha Metaverse platforms, has worked with Disney, Mattel and Fifa. These companies are interested in Roblox because they are trying to get to the top before Generation Z and Generation Alpha. (Gen Z and Alpha spend 39% more time on Roblox and Fortnite than on TikTok and YouTube, according to a study by Gamefam.)
“Roblox is becoming an absolutely important media platform, period,” said…
