Adidas has announced the first physical shoe collection derived from its NFT partnership with STEPN GO, marking a new phase in the collaboration between the two brands.
The new collection includes 1,200 pairs of limited edition STEPN GO x adidas Ultraboost 5 running shoes featuring the STEPN GO logo. This follows the success of the digital STEPN GO x adidas Genesis NFT sneaker released earlier this year and marks a shift from digital to physical products in the companies' joint venture.
Siti Mangani, CEO of STEPN by FSL, commented: “The launch of the physical shoe is a defining moment in our partnership with Adidas. We have moved from digital collectibles to tangible products that people can wear, showing how far we have come.” ” The Web3 space has evolved. This collaboration demonstrates the potential of integrating fitness, digital assets, and real-world products. ”
“We are excited to bring new digital experiences to runners who are at the forefront of this exciting new era,” said Erica Wykes Sneed, vice president and general manager of adidas /// Studio. We not only bring new ways to engage in fitness, we also introduce challenging experiences that push the boundaries of what is possible in both the physical and digital worlds.”
The shoes will be available exclusively through the MOOAR Marketplace starting December 13th for STEPN and STEPN GO x adidas Genesis NFT holders. This strategic decision is in line with Adidas' continued commitment to marrying physical activity with innovative digital-based solutions.
The brand’s collaboration began in April 2024 with the launch of the STEPN Genesis NFT collection. Since then, the partnership has grown, with both companies ushering in what they call a fashion fusion that pushes boundaries in the digital and physical realms.
Adidas and STEPN GO have organized four raffles for the disposal of Ultraboost 5 shoes from December 13th to December 17th. Benefits will be given to existing NFT holders, but other participation opportunities will also be available through contests on social platform X. There will also be an exclusive ALTS raffle created by adidas and the STEPN Apps community.
Winners of the lottery will receive their shoes between January 6th and January 22nd, following a trading period during which they can purchase tickets on the secondary market. This purchase comes as part of four unique shoe styles, each featuring a randomly assigned color, adding an element of chance for participants.
STEPN GO and adidas' partnership emphasizes integrating an active lifestyle into everyday life through an innovative approach to fashion and fitness technology. This highlights the evolving impact of the Web3 initiative beyond traditional fitness apps and positions STEPN GO at the forefront of this new space.
