Image courtesy of Fashion United
Sportswear company Adidas is expanding its collaboration with social lifestyle app Stepn Go by launching its first physical shoe drop, bringing its NFT (non-fungible token) line to the real world.
With a limited edition collection of 1,200 pairs of authentic Adidas Ultraboost 5 running shoes, German sportswear company unveils first-ever Stepn Go x Adidas co-branded authentic running shoes after making waves with NFT drop I will.
Starting December 13th, physical collaborations will only be accessible on the MOOAR Marketplace, a platform for the creation and exchange of NFTs. Stepn and Stepn Go x Adidas Genesis NFT holders will get more advantage in four different draws below. Scheduled to be held from December 13th to 17th
Erica Wykes-Sneed, president and general manager of Adidas /// Studio, said they are excited to offer new experiences digitally to customers and runners, especially at the forefront of this new era. She says the partnership not only provides an enriching experience, but also a novel training approach.
