Draper Associates-backed CUDIS has partnered with UCLA Athletics for a year-long collaboration to promote web3 smart rings among student-athletes.
web3 wellness company CUDIS has announced a year-long partnership with UCLA Athletics, a California collegiate athletic program, to promote its AI-powered smart rings. According to a Thursday press release shared with crypto.news, the collaboration will include campus activations where CUDIS will showcase its rings to UCLA students and sports fans.
Additionally, CUDIS plans to sign name, image and likeness agreements with student-athletes from various UCLA teams, including men’s and women’s tennis, golf, basketball, women’s gymnastics and soccer, the release said.
“The goal of this initiative is to spark discussions about healthy lifestyles, performance tracking and data ownership while providing student-athletes the opportunity to leverage their image and share the product on their platforms.”
CUDIS
As part of the partnership agreement, CUDIS will also engage with UCLA fans through interactive campaigns, including raffles at sporting events, allowing CUDIS to leverage UCLA Athletics branding to connect its smart rings to the university’s athletic culture.
One blockchain ring that rules them all
CUDIS Executive Director Edison Chen says the collaboration “has special meaning for us as we give back to the community that helped us realize our vision,” adding, “UCLA is the place where our journey began.”
The company’s smart ring uses blockchain technology to monitor various health metrics, including heart rate, sleep, stress and…
